About

ABOUT THE BRAND

Ella Peru is a chic Canadian lifestyle brand created for the urban female. The clothing line was established in 2009 and quickly became a favourite among the Canadian media and the label's clientele alike. In only its first season, the brand was selected as a finalist in the Generation Next design competition for BC Fashion Week. Shortly thereafter, the BC Fashion Week panel of judges voted Ella Peru first place for Best Up and Coming Label of 2009.

Creative Director, Su-Hui Chu, developed the clothing line with her vision of Ella Peru as her muse. Ella Peru is into wardrobe contrast; unique yet casual, pretty yet edgy, simplistic yet chic, understated yet adventurous. She shops at fripperies and boutiques – a mix of edge and classic pieces compose her wardrobe.

The label is a reflection of Ella Peru’s wardrobe as it’s designed to outfit her lifestyle. The contemporary designs and edgy selection of colors and fabrics put a focus on the chic and unconventional for today’s ambitious, creative and urban female. Each garment is carefully constructed to be wearable yet stylish for a busy and social lifestyle. From the office to late night cocktails, travel to rest, the label proves to be versatile and appropriate for all occasions.

Ella Peru Clothing is available across Canada in Vancouver, Toronto, Montreal and Ottawa. Please see “Boutiques” for a list of current retailers.

ABOUT THE DESIGNER

Su-Hui Chu, 27.

What were you for Halloween

Wenda, Waldo’s girlfriend. I was with a group of Waldos.

Your style in five words or less

Colourful. Comfortable. Eclectic. Alternative. Un-Office...

Your lifestyle in five words or less

Crafty. Ambitious. Foodie. Comedy. Adventure.

Favourite chocolate bar

Reese's Peanut Butter CUPS!

Favourite movies

Blow, Vanilla Sky, La Vita e Bella, Pan’s Labyrinth, Zoolander… I could go on.

Who is on your music radar

Florence and the Machine, Alexi Murdoch, Cat Empire and Scarlett Johansson’s new song.

Fashion radar

Stella McCartney and Zac Posen. Plus I’ve always been a fan of Roberto Cavalli.

Most recent read

Shantaram by Gregory David Roberts.

What/who inspires your designs

People. The streets. My friends. Places that I’ve been and places I want to go to.

Favorite city

Toronto is certainly up there, Rome has a place in my heart, and there’s a little coastal village in India where I’ve claimed that I could live the rest of my days… but currently, I’m in a serious love affair with Vancouver.

Where have you lived/traveled

I was born and raised in Ottawa. At 19 I moved to Montreal and then at 21 I moved to Brisbane, Australia. I traveled around South East Asia, China, India, Northern Africa, Israel, Italy and Croatia. I am really looking forward to checking out Central America this year. I’m currently living in Vancouver, B.C.

Where did you go to school

Concordia University, Richard Robinson Academy of Design, and Vancouver Community College.

Why the name Ella Peru

Honestly, “Ella” and “Peru” are the names of people that I’ve met and adored while traveling in Australia and India. They may also be the names of my kids one day.

I also just liked the way they fit together. Ella makes me think of femininity, strength and beauty. While Peru makes me think of travel and mystery. All things that I want Ella Peru Clothing to be about.

Ella Peru’s style and lifestyle in ten words or less

Ella Peru is artsy and ambitious. She is keen to all things new (new fashions, new music, new techs, new foods, new people, new places) and all things classic (vintage posters, antique furniture, Gustav Klimt, Breakfast at Tiffany’s).

Who is wearing Ella Peru

You!